SUE BEE HONEY® wins Best of Show at 2012 AMA Pinnacles
OMAHA, Neb. (May 7, 2012) Sue Bee Honey of Sioux City, Iowa, won Best of Show in the 2012 Omaha American Marketing Association Pinnacle Awards, an annual competition based on measurable results as well as creativity.
The Best of Show award was given for Sue Bee’s "Trust the Taste" campaign, a multimedia campaign featuring Olympic Gold medal swimmer Summer Sanders, honey recipes, coupons and information on the purity of Sue Bee Honey, an American-made product supplied by American beekeepers who are members of the Sioux Honey Association cooperative. The entry also won a Pinnacle award for Total Marketing Campaign in the Large Business category during the award show, held in April at Omaha’s Lauritzen Gardens.
“We’re delighted to receive this award recognizing the marketing effectiveness of the work as well as its originality,” said David Allibone, president and chief executive officer of Sue Bee Honey, headquartered in Sioux City, Iowa.
About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, N.C., and Anaheim, Calif.
Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the USA. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
The Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com.
SUE BEE HONEY®, AMERICA'S HONEY™, LAUNCHES NATIONAL SUMMER SANDERS SWEEPSTAKES PROMOTION
SIOUX CITY, IOWA (September 15, 2011) Sue Bee Honey®, America’s Honey™, has officially announced the launch of its National "Sue Bee Summer Sanders Sweepstakes" Instant Win promotion with two-time USA Swimming Gold Medalist Summer Sanders.
Beginning this month through May 15, 2012, contestants simply enter an instant win code on suebee.com from specially marked Sue Bee Honey on-pack, peel-off products. Winners could instantly win a trip for two to London, including airfare and hotel accommodations. Additional prizes include valuable gift cards and Sue Bee Honey products.
As the official spokesperson for the new promotion, Sanders commented, “I’m proud to be representing a company that produces a 100% American-made product that is used by households around the U.S. The purity and goodness of Sue Bee Honey speaks for itself.”
Ron Junck, Sioux Honey Association vice president of sales and marketing, added, “We are pleased to have Summer Sanders represent Sue Bee Honey again this year. She symbolizes the pure, wholesome, American-made honey that we produce, and the Summer Sanders Sweepstakes is a great way to build our American-made image and identify Sue Bee Honey as AMERICA’S HONEY.”
As a bonus during this campaign, retailers are able to obtain a Special Summer Sanders Sweepstakes in-store shipper display, which will include a $1 instant redeemable coupon on selected products with a QR code sweepstakes entry option.
About Sue Bee Honey
Sue Bee Honey is the Branded product name for Sioux Honey Association, corporate offices located in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Elizabethtown, North Carolina and Anaheim, California.
Sioux Honey Association has become the world’s largest honey marketing organization and Sue Bee Honey is the most recognized honey brand in the USA. Its global presence extends to the Middle East, Far East, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and Sioux Honey Association, log on to www.suebee.com. For details surrounding “Sue Bee Honey Summer Sanders Sweepstakes” promotion, visit www.suebee.com/sweepstakes.
SUE BEE HONEY LAUNCHES NATIONAL "TRUST THE TASTE OF AMERICAN HONEY" PROMOTION WITH SUMMER SANDERS
SIOUX CITY, IOWA (October 18, 2010) Sue Bee Honey has officially announced its national "Trust the Taste of American Honey" www.trustthetaste.com promotion with two-time Olympic Gold medalist Summer Sanders, who became a television correspondent and commentator after winning two golds, a silver and a bronze at the 1992 Summer Olympic Games in Barcelona, Spain. She also is a mother of two.
As official spokesperson for the new promotion, Sanders commented, "I love that Sue Bee Honey is made in the USA. I consider it one of nature’s miracles, and you can include it in all of your foods for a healthier lifestyle."
The nationwide promotion officially kicked off October 15 and will run through September 2011, involving promotional elements such as in-store displays, an instant win game with multiple winners and a grand prize winner of a home kitchen makeover, a virtual kitchen, videos featuring Summer Sanders cooking recipes with Sue Bee Honey, magazine ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.
David Allibone, Sioux Honey Association president and chief executive officer, added, "Given the multitude of misconceptions surrounding origins of American honey, we want to finally set the record straight regarding the purity of Sue Bee Honey. Trust the Taste of American Honey allows us to do that in a way that is engaging and beneficial to the consumer."
OLYMPIC GOLD MEDALIST SUMMER SANDERS NAMED SPOKESPERSON FOR SUE BEE HONEY
SIOUX CITY, IOWA (Sept. 21, 2010) Summer Sanders, winner of two Olympic gold medals in swimming, announced her role in the upcoming "Trust the Taste of American Honey" promotion with Sue Bee Honey today during the Annual Meeting of the Sioux Honey Association at the Marina Inn & Conference Center in South Sioux City, Neb.
Sanders became a television correspondent and commentator after winning two golds, a silver and a bronze at the 1992 Summer Olympic Games in Barcelona, Spain. She also is a mother of two.
As official spokesperson for the new promotion, she commented, "I love that Sue Bee Honey is made in the USA. I consider it one of nature’s miracles, and you can include it in all of your foods for a healthier lifestyle. To be a part of a company that wants to send out that message and has those values is just so perfect."
The nationwide promotion officially kicks off October 15 and will involve promotional elements such as in-store displays, sweepstakes, a virtual kitchen on trustthetaste.com microsite, magazine ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.