Omaha, Neb. (February 7, 2007) – On Sunday, February 11, at 8:00 p.m. C.S.T., SKAR Advertising client Sue Bee Honey will be the featured product on the fifth episode of NBC's "The Apprentice: Los Angeles." After months of preparation and negotiation on behalf of Sue Bee, the agency will finally have a chance to see the produced episode, where two teams develop a start-to-finish marketing campaign for the Sue Bee product line.
Joleen David, president and creative director at SKAR Advertising, commented on the upcoming episode, "Sue Bee Honey is a great product and a long-standing, valued client. We were thrilled to help them take their place in the spotlight on 'The Apprentice,' and we hope legions of Apprentice viewers will become Sue Bee Honey fans."
The agency facilitated negotiations of the initial appearance opportunity, provided concept-to-creation coordination of show production details (SKAR personnel were used in filming the episode) and developed collateral materials such as in-store shipper displays. SKAR also was instrumental in designing supporting marketing materials and promotional Web pages for Sue Bee Honey.
SKAR will host a post-episode event at the agency where attendees will hear all the details about how the network show was produced, what the contestants were like, and how SKAR helped to make the episode possible. The entire episode will be replayed on widescreen TVs throughout the agency.
About SKAR Advertising
SKAR is a full-service advertising agency incorporated in 1963. SKAR provides a diverse roster of clients with comprehensive advertising services, enabling them to reach local, regional and national markets. For more information, visit www.skar.com.
About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Waycross, Ga., and Anaheim, Calif. Sioux Honey Association has become the world’s largest honey marketing organization.
Its global presence extends to the Middle East, Far East, Europe, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com, where you will find company history, a Q&A section and Honey Fact Sheet.
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