Sioux City, Iowa (February 9, 2007) – Sue Bee Honey will be the featured product on the fifth episode of "The Apprentice: Los Angeles," which airs Sunday, February 11, at 8:00 p.m. CST. The hour-long program will reveal two start-to-finish marketing campaigns for the Sue Bee product line.
"We are excited to find out what the two teams came up with and which team wins the competition," said Jim Powell, vice president of sales and marketing at Sue Bee Honey.
Powell added that the whole experience of being featured on a national show ultimately benefits the Sue Bee brand - a 100 percent American-made product - dispels previous perceptions surrounding the American Honey Bee, and highlights the importance of bee pollination to agriculture and a healthy environment.
SKAR Advertising of Omaha, Neb., the representing agency for Sue Bee Honey, has developed "Apprentice" promotional marketing materials and in-store displays, which will be placed in grocery stores where the brand is sold.
About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Waycross, Ga., and Anaheim, Calif. Sioux Honey Association has become the world's largest honey marketing organization. Its global presence extends to the Middle East, Far East, Europe, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging. To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com, where you will find company history, a Q&A section and Honey Fact Sheet.
About "The Apprentice"
"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald J. Trump and Jay Bienstock are executive producers. Conrad Riggs, Page Feldman and James Canniffe are co-executive producers.
Close Window