Sioux City, Iowa (February 14, 2007) – Sue Bee Honey, featured on the February 11 episode of "The Apprentice: Los Angeles," is capitalizing on the recent nationwide exposure by placing in-store "As seen on The Apprentice" displays where the brand is sold.
The new displays are in stores this week and feature limited edition Sue Bee labels created by the winning team of contestants. During the episode, both teams harvested, bottled, labeled and sold Sue Bee Honey at Ralphs supermarkets. Winning team Kinetic edged out team Arrow by selling more than $800 worth of honey during the allotted time.
"Sue Bee's involvement with 'The Apprentice' has without a doubt increased our brand recognition - and placement of our limited edition 'Apprentice' branded in-store displays furthers those efforts," said Jim Powell, vice president of sales and marketing at Sue Bee Honey.
Powell added that although the episode didn't do much to dispel the fearful negative public image of the American Honey Bee, it did help to educate viewers on the importance of bees as a natural food production source and contributor to a healthy environment.
About Sue Bee Honey
Sue Bee Honey is the branded product name for the Sioux Honey Association, headquartered in Sioux City, Iowa, with production facilities in Sioux City, Iowa, Waycross, Ga., and Anaheim, Calif. Sioux Honey Association has become the world's largest honey marketing organization. Its global presence extends to the Middle East, Far East, Europe, and South and Central America, and it continues to be a leader in the honey industry with state-of-the-art facilities, which include research and development.
Sioux Honey Association also is a green company, which means Sue Bee products and containers are safe for the environment. The Association strives to protect the ecosystem through recycling, innovative engineering, and cutting back on over-packaging.
To learn more about Sue Bee Honey and the Sioux Honey Association, log on to www.suebee.com, where you will find company history, a Q&A section and Honey Fact Sheet.
Close Window