Sweepstakes Winner Heading Home with Petty #45 Dodge
LAS VEGAS (March,12 2004) -- Most people come to Las Vegas hoping to win, but for one lucky NASCAR fan, this weekend's trip to Las Vegas is a sure bet. The Sioux Honey Association, marketers of Sue Bee Honey, is bringing the winner of its second annual "Win Kyle’s Car" sweepstakes to Las Vegas this weekend to award her with an authentic, street-legal replica of Kyle Petty's #45 Georgia-Pacific/Brawny/Sue Bee Honey NASCAR Dodge Intrepid race car. The car is virtually identical to the actual race car driven by Kyle Petty, right down to the racing graphics, spoiler, paint design and yellow lettered Goodyear tires. In fact, the vehicle is so accurate that many motorists have assumed it was the actual #45 race car coming down the interstate when passing the vehicle on the highway.
The sweepstakes winner, Naomi Locklear from Carlsbad, N.M., will be presented the car by NASCAR star Kyle Petty and Sioux Honey Association representatives at a special media event on Saturday morning, March 12, at 8:30 a.m. at the Las Vegas Motor Speedway.
Kyle Petty has been amazed by the consumer response to the sweepstakes. "I know Sue Bee had a great response the first year, but it seems like every race fan in the country entered the sweepstakes this time around. They had over 600,000 hits on their Web site the week after we announced the contest last summer. I guess it just shows the power of NASCAR when it’s linked to a great product like Sue Bee Honey," he said.
The replica #45 Brawny/Sue Bee Honey Dodge is a street-legal Dodge Intrepid, featuring automatic transmission, air conditioning, CD player and all the factory-installed conveniences, wrapped in a custom body that accurately mimics the actual #45 Georgia-Pacific Petty NASCAR race car. The vehicle features a full roll-cage, window braces, rear spoiler with brackets, custom front fascia and an exact reproduction of the Kyle Petty #45 Georgia-Pacific/Brawny/Sue Bee Honey paint scheme as raced by Kyle Petty at the 2004 Kansas City Nextel Cup event. Because it is a fully street-legal vehicle, the car is driven on public highways and does not require a special trailer or transport vehicle, adding to the impact of the promotion.
When asked where the program goes from here and will there be a “Win Kyle’s Car 3,” Kyle responded, “Everyone’s just going to have to wait a week for the answer to that question. We have another press event scheduled for the Atlanta race, but I’ll just let you know that there might be more than one Petty involved in the program for this coming year.”
The Sioux Honey Association, the world's largest honey marketing association, is a cooperative marketing organization marketing honey worldwide through hundreds of members and beekeepers. These members are the largest organized group of beekeepers in the United States. Sue Bee Honey is the only nationally advertised brand of honey in the United States. It is also the most popular brand. For information about Sue Bee Honey, visit www.suebee.com.
The Championship Group, Inc. (Atlanta, Georgia) created and managed the "Win Kyle's Car" promotion and special showcar tour, including the development of the NASCAR replica Dodge Intrepid. Championship Group is an award-winning sports marketing and promotions agency now in its 25th year of business. Championship Group specializes in creating and executing high-impact sports promotions and related marketing activities on behalf of corporate clients worldwide. For information about Championship Group, visit www.championshipgroup.com.
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