As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Sue Bee Honey with the 2016 Women’s Choice Award® for America’s Most Recommended™ Honey. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Sue Bee Honey signify their commitment to empower women to make smart buying choices.”
“Since 1921, the Sioux Honey Association has been proud to provide natural, pure honey made by American honey bees on American family farms,” said Sioux Honey Association President Dave Allibone. “Sue Bee Honey was, is and always will be a brand that women can buy and serve their families with confidence. We are truly honored by their trust and their recommendations, and by this award.”
Female consumers represent a driving economic powerhouse, controlling 65 percent, or approximately $20 trillion annually, in global spending and more than 80 percent of U.S. spending, according to the Harvard Business Review and the Continuum’s Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92 percent of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women.”
Sue Bee Honey is the most recognized honey brand in the United States and is the branded name for Sioux Honey Association, a cooperative of more than 300 U.S. beekeepers producing honey in the U.S. The Association’s members produce 20-25 percent of the honey crop in the United States, and are committed to packing and selling only pure, American-produced honey: Honey made by honey bees owned by American beekeepers producing honey in the U.S. and pollinating U.S. crops. Nearly one-third of the food Americans consume is pollinated by honey bees.
“The Sioux Honey Association’s values closely align with those of our consumers,” said Allibone. “We value our family of employees, some of whom have been with our company for 30-plus years. Our members represent multigenerations of American beekeepers. We are proud to produce products and containers that are safe for the environment, and we strive to protect the ecosystem through recycling, innovative engineering, and cutting back on overpackaging.”
“We are pleased to salute Sue Bee Honey for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.
Click here to read the full press release.